Feta PDO in French Supermarkets & Restaurants!
In the context of the 2nd year of the “European Programme for the Promotion & Marketing of Feta PDO” implemented by ELGO Demeter, the promotional activities in selected supermarkets and restaurants in France were successfully performed from November 25 until December 8.
The promotional and marketing activities in supermarkets were carried out over two periods and offered consumers a total of 70 days of tasting!
Every day and in every shop, trained promoters informed consumers on the uniqueness of Feta PDO, while they also distributed an 8-page informational leaflet and a sample of the product.
The event was held from November 25 until November 29 in the following supermarkets:
- Monoprix Dames (129 Rue des Dames, 75017)
- Monoprix Boulogne Les Passages (5 Rue Tony Garnier, 92100)
- Monoprix Passy Plaza (53 Rue de Passy, 75016)
- Monoprix Nation (20 Boulevard de Charonne, 75020)
- Monoprix Montparnasse (31 Rue du Départ, 75014)
- Auchan Bordeaux Meriadeck (57 Rue du Château d’Eau, 33000 Bordeaux)
- Auchan Velizy (2 avenue de l’Europe 78140, Vélizy-Villacoublay)
- Auchan St Priest (Boulevard André Bouloche, 69800 Saint-Priest)
- Auchan Aubagne (Route de Gémenos, 13400 Aubagne)
- Auchan Laxou (Rue de la Sapinière, 54520 Laxou)
while from December 2 until December 6 it was held in the supermarkets below:
- Monoprix St. Cloud (5 Avenue du Maréchal Foch, 92210)
- Monoprix Beaugrenelle (19 Rue Linois, 75015)
- Hyper U (Voie Jacques Prévert, 83460 Les Arcs)
- Hyper U (Boulevard Maurice Pacull, 34300 Agde)
During the same period, the below restaurants, all located in the center of Paris, prepared a special menu with Feta PDO as its main ingredient and informed their clientele on the promotional action taking place from November 25 until December 8, 2019.
- Le Bistrot Mavrommatis Passy (70, Avenue Paul Doumer,75116)
- Le Mavrommatis (42, rue Daubenton,75005)
- Les délices d’Aphrodite (4 rue Candolle,75005)
- Frédéric Simonin (25 Rue Bayen, 75017)
- Mavrommatis Bistro Madeleine (18 Rue Duphot,75001)
- Mulino Mulé (25 Rue Sainte-Marthe,75010)
Allenotheque (53-57 Rue de Grenelle,75007)
*”Promotion of Feta PDO in the markets of Germany, the United Kingdom and France”, Regulation (EU) 1144/2014 of the European Parliament and of the Council, Commission Implementing Regulation (EU) 2015/1831 and Commission Delegated Regulation (EU) 2015/1829.